Paul Reiser Trains Athletes To Give 110% While Talking To The Media

In this sketch from the comedy/sports/web site The Kicker, Paul Reiser stars as himself, an elite-level media coach who has made millions training famous athletes like LeBron James and Michael Phelps to keep talking without ever having to say anything.

Every clich ‘ sports catchphrase you ‘ve heard? Well, turns out Reiser single-handedly created them, including ‘Take it one game at a time,” ‘Give it 110%” and even ‘Next level.”

Of course, if you ask us, the greatest thing Paul Reiser ever created is, AND WILL ALWAYS BE, Mad About You.