IKEA Just Roasted Apple ‘s New Mac Pro Design With A Cheese Grater Ad

When it comes to the latest and greatest smart technology, we all generally look to Apple. Whether it ‘s their newest phone, iOS, computer, or tablet, you can guarantee that the unveilings at Apple ‘s conferences will illicit some “oohs ‘ and “ahs ‘. The general reaction to the announcement made at their last conference, however, was more towards the “what the fuck? ‘ end of things.

The new Mac Pro was met with raised eyebrows for a number of reasons, like the fact that the whole thing costs $6,000 and the stand for the screen alone clocks in at $1,000. Oh, and the fact that it looks like… well… a giant cheese grater.